Writing promotional copy for Cherry Lets

Cherry Lets required copywriting for some new advertising and promotional materials to raise the profile of their letting and estate agency in Oxfordshire. They tasked me with writing and proofreading work, to position the agency as knowledgeable, friendly and the best choice in their specialist geographical area. I also wrote advertorial and web copy for…

Website copywriting for EasyDo

My client, EasyDo, asked me to provide website copywriting services for their Dishmatic brand. The extensive brief was to create a fresh and appealing voice for the brand, which would be consistent throughout the website. In addition, EasyDo asked me to prepare social media content to accompany the launch of the new website. I worked…

Creative Copy for Pristine Decorating

Pristine Decorating approached me to write creative copy for their new website. I wrote from scratch but with some fantastic input from the partners at Pristine Decorating. They are full of ideas – as you would expect from those working in a very creative profession. However, the asked me to do the writing because the partners…

Digital content for Charlton Medical Services

Mike Crisp, GP approached me to create digital content for his new private GP practice, Charlton Medical Services. My brief was to capture the unique nature of the practice, which has several factors differentiating it from anything similar in the area. The project involved working closely with the client and the website developer. I was able…

Website content for DART charity

My brief was to find a new, more exciting tone of voice for the website content of the redesigned DART site. The intention was to appeal to a younger demographic, but also to existing clients and carers. I tried to inject more energy and enthusiasm into the copy, by my choice of language. I used…

HR article for Oilfinity’s blog

Oilfinity is a sector-specific human resources (HR) company, providing recruitment services to the oil and gas industries. They commissioned me to write a thoroughly-researched HR article for their blog, on the topic of Tips for Surviving Redundancy During the Oil Crisis. The purpose of the article was to provide a useful and informative resource for…

Create a persuasive LinkedIn post for weliketowork’s website

The brief for this project was to write a persuasive LinkedIn post. The client was (at the time) a new online agency for freelance creatives, like myself. The requirement was that the LinkedIn post should drive traffic to the website, specifically new freelancers and those seeking to employ temporary labour. In addition, the post raised brand…

Digital Content Writing for SoftData

Gloucestershire website hosting company, SoftData commissioned me to write digital content for new web pages. The brief included writing persuasive text with excellent SEO.

PR and Marketing for Wesley House

I worked with Wesley House Hotel for three years; providing PR and marketing including social media strategy and management, as well as copywriting.