The brief for this project was to write a persuasive LinkedIn post. The client was (at the time) a new online agency for freelance creatives, like myself. The requirement was that the LinkedIn post should drive traffic to the website, specifically new freelancers and those seeking to employ temporary labour. In addition, the post raised brand awareness, resulting in traffic to their LinkedIn business page and website.
I like to add value to the work commissioned from me by my clients. I draw on my experience: writing for other projects, working in PR and marketing and direct experience of the project in hand. In this instance, I was able to provide feedback for the website owners of weliketowork on the functionality and user experience. The feedback was gratefully (or gracefully!) received and is mentioned in the review, quoted below.
I received the following 5-star review for the LinkedIn post:
“Sue is very professional and produced work to a high standard for us. She is clearly experienced and gave us helpful pointers for our campaign. Thank you Sue.”
– Mary D
I very much enjoyed working with Sue Kelso Ryan while she was writing copy for a new website and I’m delighted with the end result! … I would highly recommend Sue and indeed, I hope to work with her on further projects in the future.Dr Mike Crisp – Jan 2016