Why tone of voice matters and how to choose the best option for your business Top tip for your…
Should You Be Blogging?
Should you be blogging? I came across an example of an excellent blog recently and wanted to share it. It also…
From Tweeting to Chirping – and Copywriting
One of the joys of being freelance is the sheer variety. I regularly meet people whose businesses inspire me.…
Your Flexible Copywriter Friend
Recently I undertook a routine social media consultancy session with a start-up client, which took an unexpected turn. It…
Copywriting – As Easy As B2C
Looking for copy that is as glossy as tempered chocolate, as gritty as sand in your shoes, as piercing as…