Creating your website content in partnership
Writing website content for a new site – or an updated one – is very exciting. If you’re new to marketing your business online, it can be a bit scary too. Trying to think what to write when filling up all those web pages isn’t easy if you’re starting from scratch. This is why you need to hire a freelance website content writer like me: I can give you a helping hand. We’ll talk over what you need and get it sorted quickly and effectively. Let’s see how we can head towards website launch day together.
Here’s how we can create your website content together
You might either contact me directly or be referred by one of my previous satisfied clients, or a website designer. (I work with several highly professional web companies in Gloucestershire and further afield. Ask me for recommendations to suit your project.)
We can either meet up, if you’re local to Cheltenham, or chat on the phone or by Skype.
Aims for your website
We will talk about your aims for your website and how we can achieve them together. If you have a marketing and PR plan, that helps. If not, I can work with you to decide on key messages for your business, which we’ll use to inform the copy.
Your website on page 1 of Google!
If you have done research into SEO keywords, that also helps. If not, we can work through that together too. The benefits of getting this right are seen in improved rankings on search engines, such as Google. (An easy way of thinking about SEO is to consider what you would type if you were looking for a business like yours online. To find me, for example, you might have typed “business website content writer”) I can’t guarantee you’ll achieve page one, but you’ll be heading in the right direction.
What copy do you need?
You will usually have decided how many pages your site will have and what purpose they serve. The next step is to decide what content will go where. Do you want your front page to be text-rich or have you opted for a tagline and some bullet points? Will you need copy for your portfolio and maybe some case studies? Perhaps a couple of blog articles to get you started?
Select the best
Often it’s useful to look at your competitors’ websites. What do you like about them and what do you definitely not want to replicate on your own site? Look at websites belonging to businesses in other sectors too. They might have ideas that neither you nor your competitors have thought of.
Tone of voice
Once we have the structure in place, we need to think about what tone of voice best represents your business. Usually, we’d go with warm, friendly and informative but I have ways of teasing out what will suit your company. I have written tone of voice documents for organisations wanting to be consistent across many marketing platforms and this is something to consider. Most SMEs get away without one, however.
Over to me!
Once we’ve had our initial chat (and we’ve agreed terms) I start the fun bit – writing your website for you. Usually, I wouldn’t contact you again until this part is over and you can see the first draft. I can either write directly into WordPress CMS or deliver the content in Word format for you or your web developer to upload. If the former, I will make sure the content fits neatly around any images and the page looks balanced. I can also work with Yoast (an SEO plugin) if you use it to help your SEO.
Once the first draft is in place, I’ll ask you to approve the website content that I’ve written. In the event that any changes are necessary, I will aim to complete these very quickly, so as not to delay Launch Day. Creating a new website can be enormously satisfying but it also makes sense to work with a professional freelance website content creator like me.
My happy customers
Over the years, I’ve worked with many businesses in diverse sectors to get their messages across using website content, blogs, marketing materials and more. With my clients’ permission, I’m happy to discuss these successful projects and to share testimonials or put you in touch with them. As ever; any questions, please ask!
I very much enjoyed working with Sue Kelso Ryan while she was writing copy for a new website and I’m delighted with the end result! … I would highly recommend Sue and indeed, I hope to work with her on further projects in the future.Dr Mike Crisp – Jan 2016